BG customer wins trip to football’s biggest tournament in Miami

A customer from Eyre & Elliston Ashford is celebrating after winning the grand prize trip to Miami through BG’s ‘Score Your Way to Miami’ competition.

The nationwide campaign gave customers spending £20 or more on BG Electrical products the chance to take part in an interactive penalty shootout game for the opportunity to win hundreds of instant-win prizes, alongside entry into the grand prize draw for the headline football trip.

Instant-win prizes available throughout the campaign included a wide range of KNIPEX and Wiha tools, alongside Amazon, Starbucks and Greggs vouchers.

“I thought someone was winding me up”

The lucky winner, who wishes to remain anonymous, said:

“I genuinely couldn’t believe it when I got the call to say I’d won the World Cup trip. I entered the BG ‘Score Your Way to Miami’ competition and honestly never expected to actually win. When I got the call, I thought someone was winding me up at first.

It’s an unbelievable prize. I’m a huge football fan, so the chance to experience the World Cup in Miami is something I never thought I’d get to do. It still hasn’t fully sunk in, and I absolutely can’t wait for the trip. Thank you so much, BG!”

Campaign creates buzz in branch

The promotion generated strong engagement across electrical wholesaler branches nationwide, with trade counters actively promoting the campaign and encouraging customers to get involved.

Nick Garratt, Manager at Eyre & Elliston, commented:

“We’re absolutely delighted that one of our customers won the grand prize trip to the World Cup through the BG ‘Score Your Way to Miami’ competition. The campaign generated a real buzz in branch, with the team actively promoting it and engaging customers throughout the promotion. It’s fantastic to see a customer from our Ashford branch heading off to experience such an incredible event. Huge congratulations to the winner from everyone at Eyre & Elliston.”

BG launches next customer promotion

The BG ‘Score Your Way to Miami’ campaign proved a huge success across electrical wholesaler branches nationwide, rewarding customers with hundreds of prizes and the chance to win an unforgettable trip to Miami.

Following the success of the campaign, BG has now launched its latest promotion, ‘Buy, Spin, Win’, giving customers the opportunity to win instant prizes and unforgettable VIP trips.

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